In use and on wrist this watch is quite compelling, which forgives a lot in the naming department.

Upon introducing this watch it was easy to poke a bit of fun at the ‘Ecommerce’ label applied to the name, and while it still feels an odd choice, there’s nothing on the watch itself that denotes it as such, so no harm, no foul, as far as I’m concerned. We’ve talked a lot about Zenith El Primero Chronograph watches this year, from the bright spots to the, well, other, but the Chronomaster Original A386 seen here might be the most approachable we’ve seen yet. It builds on the well established frame set forth with the regular production Chronomaster Original watches, and it translates the original design language first established in 1969 to something perfectly relevant and wearable in 2021.

Zenith has shifted focus to their Chronomaster Original collection in recent months with the first watches introduced over the summer, and an online exclusive in the Ecommerce edition revealed just last month.

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